Our approach
Our approach to giving customers a better way to live is based on three key values and stakeholder engagement.
SUPPORTING THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS
Three key principles guide us towards achieving our purpose of creating a better way to live: Building Responsibly, Thriving Communities and Valuing People. We have aligned our approach to the United Nations Sustainable Development Goals (SDGs), which The United Nations Sustainable Development Goals (SDGs) are a blueprint for a better, more sustainable future for all.
The 17 goals are an ambitious set of targets to drive action by all countries worldwide. All of the goals are important and we make a contribution to many of them but as a housebuilder we identify with four of the goals in particular – those where we can make the most significant contribution. These SDGs are set out below, along with how we are responding, and how we are driving performance through our targets.
| SDGs | OUR APPROACH |
|---|---|
SDG5: Gender equality 
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Gender equality is a fundamental human right and women’s and girls empowerment is essential to expand economic growth, promote social development and enhance business performance. Companies can support the empowerment of women and girls through core business, social investment, public policy engagement and partnerships. Key focus areas for this SDG include equal remuneration for women and men, equal numbers of women in leadership, diversity and equal opportunity, access to sexual and reproductive health-care services, childcare services and benefits, and elimination of workplace violence and harassment. |
We actively promote inclusion, avoid discrimination and bias, and embrace diversity. We promote inclusive and fair practice in all relations with employees, preferred supplier agency workers, contractors, suppliers and customers, taking into account the diverse nature of cultures, perspectives and backgrounds and local and regional needs. We support women through a women’s network and regular webinars. We aim to increase the number of females and employees from ethnic minority backgrounds, by introducing diversity targets for our graduate recruitment programme. |
SDG11: Sustainable cities and communities 
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By 2050, 70% of the world’s population will live in cities, making cities critical in achieving a sustainable future for the world. Multistakeholder and community engagement are necessary to ensure that solutions are inclusive, resilient and sustainable. Key focus areas for this SDG include affordable housing, infrastructure investments, sustainable transportation, access to public spaces, and sustainable buildings. |
We design great places to live, with beautiful open spaces for residents and surrounding communities to enjoy, amenities that encourage neighbours to come together and which reduce car dependency. We achieve this by rigorously applying our Redrow 8 placemaking principles. We incorporate a balanced mix of affordable tenures and a range of housing to meet identified local housing needs. We aim to hand over every home 100% defect free. However, when this doesn’t happen, we look to resolve defects as quickly as possible and to the highest standard. |
SDG13: Climate action 
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Climate change is causing increased temperatures, extreme weather events, changing precipitation patterns, rising sea levels and ocean acidification which ultimately impact people’s livelihoods. We must work to limit the temperature increase to 1.5°C above pre-industrial levels. Key focus areas for this SDG include decarbonizing operations and supply chains, improving energy efficiency, reducing the carbon footprint of products, services and processes, and setting ambitious emissions reductions targets in line with climate science, and scaling up investment in the development of innovative low-carbon products and services. |
We’ve developed a Climate Change Strategy, which addresses carbon reduction, business resilience and adapting to climate change. We’ve achieved year-on-year reductions in carbon emissions from our operations. We’re innovating and developing our homes and places, to make them more energy efficient and provide ways to generate low-carbon energy. We’re assessing and mitigating flood risk across all our developments, and ensuring our designs minimise the potential for homes to overheat. |
SDG15: Life on land 
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60% of the world’s ecosystem services have been degraded over the past 50 years and society continues devaluing our natural resources at an alarming rate. While many of the effects are felt locally first, the long-term consequences are global and the scale is highly relevant to business, presenting risks and opportunities. Key focus areas for this SDG include sustainable land management, preventing deforestation and forest degradation, land and habitat remediation, and improving freshwater ecosystems. |
Our biodiversity strategy (Nature for People) is underpinned by 15 commitments across three themes: nature gains, wilder lives and a flourishing legacy. We’re developing a range of solutions to address nutrient and water neutrality, including funding new wetlands and water treatment plants on our developments. For the last 15 years, we’ve promoted responsible forest management by buying timber with full certification from sustainably managed forests. We rigorously manage environmental risks on our sites, to avoid polluting land, air or water. |
